My name is Laura Vogel and I am a results-driven entrepreneur with a deep curiosity for marketing in today’s evolving digital landscape.
After studying Marketing and Finance at CU Boulder, I started my own handbag business, Vogelle, while studying in Milan, Italy. I grew my brand entirely on social media during the pandemic and built a strong online community.
Through that process, I became a go-to for other entrepreneurs and content creators in my network regarding social media and marketing strategy. Advising other founders and creating social content organically led me to start my marketing management business alongside my handbag brand.
Named #1 of SUCCESS Magazine’s Top 10 Aspirational Entrepreneurs - July 2024
Entrepreneur & Freelancer
Not only do I currently run Vogelle and create content for myself, but I have been freelancing as a marketing consultant for the past two years. I have grown my business mainly through word of mouth and work with clients in the US and Italy. I am consistently managing a portfolio of 8-10 clients.
I work closely with founders to:
Strategize their marketing plan and best channels
Identify their brand story and message
Create content for and manage social media platforms
Create and manage email marketing plans
Design websites on Shopify, SquareSpace, and Wordpress
Write blogs for SEO to grow website traffic
Assist in press opportunities
Identify and secure promotional opportunities (retail, influencers, paid ads, events)
I work with clients in the fashion, wedding, interior design, consumer goods, travel, and software applications industries.
Get To Know Me Through Video!
I started creating on YouTube to promote my handbag brand. I quickly fell in love with storytelling, video editing, and building community. From my YouTube videos, I have earned press features, built a community of entrepreneurs and travelers, and learned crucial marketing skills. I selected a few videos below that I feel showcase my interests, personality, and character. All of these videos are conceptualized, filmed, edited, and posted by me.
This ~2 minute video is a recent compilation of my story with Vogelle and the accomplishments I have made along the way.
Media Reel
Business Learnings
10,000+ views. I recorded this video while living in NYC for modeling. Entrepreneurship is so overly glamorized today and I felt that it was important to share the realities of starting a business.
The Story
75,000+ views. My first YouTube video! I recorded this in 2021 and told the story of how I started my business. I can’t believe the traction and response.
Travel & Personality
One of my favorite travel vlogs to date! This video is from a very special trip that I took with my mom in the summer of 2023 to France and Italy. This video showcases my editing skills and more of my real personality. It’s so special that I’ll always have these videos of my mom and I.
Influencer Marketing
17,000+ views. Influencer marketing has been crucial to my brand, especially at the beginning. This video is now being used in university coursework.
Modeling Background
10,000+ views. I started modeling at 13 years old and was immediately exposed to a very professional world. I learned the value of having a personal brand, faced rejection every day, and learned how to pitch myself to clients and agents around the world. I worked internationally and had very unique professional experiences.