A Passion for Content
I view social media as an extremely valuable business tool. I’m fascinated with how marketing, branding, and entrepreneurship evolve as our digital landscape changes. I started taking online side courses on SEO and branding during college and started creating my own content in 2021 to put my learnings into action.
My hope with this section of my portfolio is that you take away a feel for my consistent, self-driven curiosity about marketing and my proven track record as a self-starter and a doer.
YOUTUBE
3,300+ Subscribers; 235,000+ Views; 13,000+ Watch Hours
This ~2 minute video is a recent compilation of my story with Vogelle and the accomplishments I have made along the way.
Media Reel
Business Learnings
10,000+ views. I recorded this video while living in NYC for modeling. Entrepreneurship is so overly glamorized today and I felt that it was important to share the realities of starting a business.
The Story (Long)
80,000+ views. My first YouTube video! I recorded this in 2021 and told the story of how I started my business. I can’t believe the traction and response.
Travel & Personality
One of my favorite travel vlogs to date! This video is from a very special trip that I took with my mom in the summer of 2023 to France and Italy. This video showcases my editing skills and more of my real personality. It’s so special that I’ll always have these videos of my mom and I.
Influencer Marketing
19,000+ views. Influencer marketing has been crucial to my brand, especially at the beginning. This video is now being used in university coursework.
Modeling Background
10,000+ views. I started modeling at 13 years old and was immediately exposed to a very professional world. I learned the value of having a personal brand, faced rejection every day, and learned how to pitch myself to clients and agents around the world. I worked internationally and had very unique professional experiences.
Travel Blog -
Under Renovation!
**I am working on a rebrand and a new website where my handbags + travel blog will live in one place. I am building this out in Wordpress at the moment. Can’t wait to share :)
Before I had any freelance clients, I started a travel blog on WordPress to execute the things I had been learning about surrounding SEO. I’m very interested in the blogging landscape and wanted to test my learnings on
How to build a self-hosted website
How to select popular search terms and keywords for blog posts
How to format imagery for SEO
How to work with affiliate platforms like LTK and Travelpayouts for product promotion as an influencer
How to promote a blog and generate organic web traffic
Travel is at the core of who I am as a person and I’ve thoroughly enjoyed documenting my travels and giving people travel advice through this blog.
Photoshoots for Marketing, Socials, and Press
I conceptualized, styled, directed, and modeled for all Vogelle photoshoots. These images were used by local and national press publications and were used by retailers nationwide to promote Vogelle.
Video Campaigns
I worked alongside the creative team at Boulder Media House to create these commercials (and more) for my collections.
TikTok - Experimental
My passion for content definitely lies in long-form storytelling, connection, and editing, but I’ve experimented with TikTok in order to promote my handbag brand and to be able to confidently advise my clients on the platform. I have generated over $15,000 in sales from the platform organically and understand the value of influencer marketing on TikTok for different types of brands.
I find it fascinating how brands are able to grow on TikTok in an entirely new way. I follow the influencer space on TikTok closely and think that it’s revolutionizing the way brands can grow online.
I am working to devote more time to this in 2025.