Influencer Marketing Experience

During the last four years at my brand, Vogelle, I have worked with a variety of influencers around the world to promote my products. To be clear, I do not have a team that helps me with this. I personally handle the following:

• Identifying potential influencers to partner with across platforms.

• Pitching influencers and agencies for either gifted or paid partnerships.

• Analyzing demographics and past collaboration analytics to understand whether or not a partnership will be valuable.

• Negotiating rates with influencers and agencies based on estimated ROI and earned value of the campaign.

• Creating concepts of content and campaign ideas alongside the influencers.

• Coordinating product shipments for influencers.

• Creating social media content, website landing pages, affiliate codes, and email newsletters to capture incoming traffic from each campaign.

• Following up and building lasting relationships with each influencer.

I have worked with influencers from The Bachelor, Below Deck, Wilhelmina Models, Ford Models, Elite Model Management, and more.